Live Blog: Workshop: How to Create a Media Kit that Showcases Your Brand and Gets Companies Knocking on Your Door

A media kit is a promotional tool that bloggers can use to showcase their brand in an easily digestible format. Bloggers’ media kits typically include an intro, analytics, ad sizes/rates, PR policy, testimonials and more -plus they’re great leverage to make sure you can earn what you’re worth! You have a resume or CV for job prospects, right? A media kit is the blogging world equivalent (though … [Read more...]

Live Blog: EFT (Emotional Freedom Technique, aka “tapping) How-To Session Led by Karen C.L. Anderson

About the Facilitator: Karen C.L. Anderson (aka The Acceptance Whisperer) has practiced the Emotional Freedom Technique (EFT) since 2005 and now works with anyone who is ready to make peace with themselves, with others, with food, with money…with whatever they think is causing drama in their lives. Session begins: My name is Karen and I blog and I call myself the "Acceptance … [Read more...]

Live Blog: Hosting a Successful Twitter Party / G+ Hangout

This session was presented by Jamie Walker and Alyse Mason Brill, founders of FitApproach and SweatGuru.  Together they have over 15 years of experience in social media and look forward to sharing what they learned along the way.  They focused on the technique and benefits of hosting Twitter parties and Google Hangouts. First, what are the major differences between Twitter parties and Google … [Read more...]

Live Blog: How to Find the Perfect Shoe for You by Reebok

Are you always asking yourself, “What’s the real difference between a running and cross training shoe?” Are you curious about buzz words like “barefoot running,” “minimalism,” and “pronation”? Are you frustrated with the performance (or lack thereof) of your current shoes and looking for a better alternative? Well, Reebok is here to educate you about the footwear you use to pursue your … [Read more...]

Live Blog: Motivating Your Community To Choose Healthy Lifestyles

How do WE as bloggers motivate and inspire those around us to choose a healthy lifestyle? This breakout group discussed the ways in which we can reach out to those around us by using techniques and theories regarding change and motivation both on social media and IN PERSON. About the Speaker: Andrea Wenzel Andrea Wenzel is a third year medical student at Indiana University School of … [Read more...]

Live Blog: Stop Keeping up with the Joneses

Is comparison stealing your joy? Liz Paul of leads this small group discussion of the perils and pitfalls of trying to "Keep up with the Joneses" when it comes to weight loss and fitness achievements - and brainstorm ways to focus on being your own best self. Group congregates in a small circle, eat nuts, do a little dance and introduce the "Lovely liveblogger"! Liz: I am … [Read more...]

Live Blog: Get Down to Business: Video SEO

In this session, Lisa Johnson takes a look at how to use video search engine optimization to boost traffic on your blog. VIDEO SEO — A way to significantly boost your traffic. — Why YouTube beats your bog for snagging the first page on Google — How video drives traffic to your blog — Tricks to significantly grow your audience base through YouTube — How to turn all of this into … [Read more...]

Live Blog: How To Improve Your Blog Through SEO

This session was taught by Brandi Koskie, who is the Senior Editor at, and this year, she was also assisted by her husband, Shelton.  When Brandi left corporate America she "vowed never to use PowerPoint again" and opted to teach through examples and what has made her site successful. Togther, they explained SEO (Search Engine Optimization) and its importance, then helped us … [Read more...]