The Weight-Wellness Evolution: How One Big Brand Responds To Consumers

“A Change Will Do You Good…”  How does a food brand stay relevant after 60 years? Do you stay true to your core positioning or do you change for the good?  Perhaps it is both? Stacey Krawczyk, MS, RD, is the Sr. Nutrition Marketing Business Partner for Special K and the Kellogg Company. She led this session. Kellogg – Nutrition That Matters Exciting time right now to be in the food … [Read more...]