About the speaker: As a Certified ScrumMaster, Tim Woodbury specializes in helping people build their businesses by finding better, faster ways to fail. After nearly a decade of helping companies the likes of Nintendo and Microsoft Games Studios succeed with agile, Tim opened his private agile coaching practice to the wider blogosphere with the launch of Agile Blogging.
Welcome everyone. to start, how many people have Google Analytics on their blogs currently? (A few people raise their hands.) How many understand it? (All but a few hands go down).
In this session we’re going to walk through the basics of Google Analytics but before we do that…who the heck am I, anyway?
- 7 years in the software industry
- RCA certified running coach
- Fitbloggin’ 12 Ignite Alum
- understanding web analytics
- Ability to interact with Google Analytics
- Guide to asking the right questions for your business
- measures effect
- highlights opportunities for growth
- identifies when things go wrong
- Visits: how many times was your website visited?
- Unique visitors: how many individual people visited your website?
- Pageviews: How many pages on your site were viewed?
- Pages per visit: What was the average # of pages viewed on each visit to your website?
- Average time on site
- Bounce rate: the number of people who only viewed one page then left your website
- Organic mediums are search engine traffic (people searching and clicking on your site from the results)
- Referral mediums are link traffic (people clicking on a link to your blog and being taken there)
- (None) is direct traffic
- Source: What is this website for? (Facebook, Twitter, etc.)
- Medium: What category?
- Campaign: Not necessary bu usually it will be “none”
- Exactly how many visitors you’ve had
- Exactly how many new or returning visitors
- Exactly how long someone visited your site
- Objectives/Key Results (OKRs): What will move my business forward?
- Key Performance Indicators (KPIs): What actions does the data imply that I should take?
- “Most people use analytics as a benchmark. How did we do yesterday and how are we doing today?”
- “Smart people are actually analyzing to optimize their website.”
- “The advanced people are using data to optimize all their marketing.