Workshop Overview: Craft the Perfect Pitch

This power packed workshop will propel you to produce perfect pitches and proposals! If you want to write documents that get positive response, not trashed, then join this interactive session. Leading off is public relations specialist and blogger, Margo Donohue (aka Brooklyn Fit Chick) who will cover the top mistakes people make when pitching potential sponsors and media outlets.  Avoid these common errors once Margo shares the best and worst pitches she has received plus advice on how to avoid pitfalls.

Then, put into practice some easy writing strategies, courtesy of fitness pro, writer, and English seminar leader, Kymberly Williams-Evans. Find out how to organize content to grab and hold your reader’s attention.  Learn what all documents have in common that you need to include. Subtly and powerfully shift from the writer’s to reader’s perspective to gain buy-in.

Then Alexandra Williams, editor, blogger, and fitness expert, will transform real-life examples of poor pitches (both by and to you, the blogger) into effective ones. You’ll be guided through the steps to improve them in a way to get results and potentially establish long-term relationships.

Last up is athlete and marketing pro, Jamie Walker, who will shift you to think like your audience. Practice key “how to’s” for pitching brands, bloggers, or media. Get the ins and outs of pitching on new mediums to effectively secure new opportunities for yourself or your business.

Bring your favorite way to write (laptop, pen, paper, invisible ink and lemon juice) as you will have the chance to apply your new knowledge right away — with personal attention, feedback, and live examples.


  1. Amanda Vogel says

    This session is guaranteed to be awesome! I have seen Kymberly and Alexandra co-present before and it’s always lots of fun!