The world of search engine optimization has changed significantly over the past year. Traditional SEO tactics have been devalued since the Google Panda and Penguin updates, and creating quality content is more important than ever. In this session, I will talk about ways to use SEO tactics improve your rankings with social media, Google authorship, and well-described images.
Keyword research – Learn how to use the Google Adwords Keyword tool to find the best keywords to target in your blog posts, image descriptions, and social media updates
Establishing Google Authorship – Find out how to add the rel=”author” tag to your posts and connect to your Google+ Profile to establish Google authorship for the upcoming Author Rank update
Social media updates – Search rankings are now relying more heavily on social signals, and a well-crafted update on social media adds to your credibility. Find out what types of social media updates are best for the top platforms, and how to post updates with your targeted keywords.
Image optimization – Images with good descriptions can be an excellent driver of traffic to your blog. Learn about saved file names, alt image tags, and how to drive traffic from image-based sites like Pinterest and Instagram.
Join Nicole Bullock at FitBloggin’13 for this informative session!