Workshop Overview: How to Create a Media Kit

Do you want to get sponsorships, ambassadorships and generally get paid to do what you love?

It all begins with two words: media kit!

A media kit is a promotional tool that bloggers can use to showcase their brand in an easily digestible format. Bloggers’ media kits typically include an intro, analytics, ad sizes/rates, PR policy, testimonials and more -plus they’re great leverage to make sure you can earn what you’re worth! You have a resume or CV for job prospects, right? A media kit is the blogging world equivalent (though companies from big to small have them, too!).

In How to Create a Media Kit that Showcases Your Brand and Gets Companies Knocking on Your Door we’ll talk about:

  • The Logistics: How to technically make a media kit, i.e. what goes where, which program(s) to use and how to extract the data from Google Analytics needed
  • How to Know Your Worth & Develop Your Brand: How to decide your rates & get the respect for your brand that you deserve
  • How to Market Yourself: How to decide where, and to whom, to send your media kit; and how to use the media kit and market it

Whether you’ve never worked with companies before or you’re a pro, this session will teach you how to capitalize on your greatest asset — whatever it is that makes you YOU. You’ll come away from this session with a clear idea of what would go in your media kit, how to create it and how to use it to get the sponsorships, ads, and/or ambassadorships you seek.


  1. Dr. Leah says

    awesome idea! is this only at fitbloggin or is this available before the conference as a separate program?

  2. says

    Can’t wait for this workshop. I just attended a Google+ hangout last week that touched on media kits but I still have not created mine. My goal this year is to grow my business and I know I need a killer media kit to reach that goal.

  3. Danielle Warren says

    I am so excited for this workshop. I have heard a lot about media kits and told I should have one but have no idea where to start! 🙂


  1. […] for free in exchange for live blogging one of the sessions on their website. My session is How to Create a Media Kit that Showcases Your Brand and Gets Companies Knocking on Your Door. I think this will be a really interesting topic, so I’m excited to not just cover it for […]