Are you writing content that encourages reader engagement? Is your time spent creating a social media presence actually driving leads to your blog? Does your site design encourage repeat visits or cause your readers to bounce off after a single post?
Lord Kelvin said,
“If you cannot measure it, you cannot improve it.”
In this session, we’ll take an in-depth look at how to “measure it” using the popular (and free!) Google Analytics toolset.
We’ll talk about:
- Determining which metrics are important to your business
- Dividing your audience into meaningful groups
- Using Google Analytics to access the most common data every blogger should be monitoring
Web analytics provides a barometer for your blog’s success. Monitoring your analytics enables you to identify where your site is working and where you have opportunities to improve. Done well, analytics reduces wasted time and effort by letting you make business decisions based on hard data instead of gut instinct.
Whether you’re new to web analytics or you’re ready to move beyond visitors and pageviews, this session will improve the way you think about your blog health.