Welcome “Beef. It’s What’s For Dinner.”!

Beef. It's What's For Dinner.

We’re thrilled to announce “Beef. It’s What’s For Dinner.”, which is funded by the beef checkoff, as our newest FitBloggin’ 2012 sponsor!

“Beef. It’s What’s For Dinner.” will host the Be BOLD With Beef Wellness Session where they’ll be discussing new research that sets the record straight and shows that lean beef can be part of a heart-healthy diet. Author, speaker and nutritional consultant Mike Roussell, PhD will be leading the fun, interactive session on easy ways you can beef up your diet and is ready to answer all of your questions on the nutritional benefits of lean beef. You can also swing by their expo table to chat one-on-one with the experts and learn more about incorporating lean beef into your diet.

Dr. Mike recently published The Six Pillars of Nutrition and is the lead researcher on the BOLD (Beef in an Optimal Lean Diet) Study. Dr. Mike holds a bachelor degree in biochemistry from Hobart College, a doctorate in nutrition from Pennsylvania State University and also writes the weekly “Ask The Diet Doctor” column at Shape.com.

Follow “Beef. It’s What’s For Dinner.” on Facebook and Twitter.


  1. Christine says

    Yuck. Beef industry is a detriment to our health and the health of the planet. Big money. Big lies. Shame on you.

    • RonisWeigh says

      Shame? I feel no shame. Come and share your opinion, learn, contribute. That's what the conference is all about.