The Weight-Wellness Evolution: How One Big Brand Responds To Consumers

“A Change Will Do You Good…”  How does a food brand stay relevant after 60 years? Do you stay true to your core positioning or do you change for the good?  Perhaps it is both? Stacey Krawczyk, MS, RD, is the Sr. Nutrition Marketing Business Partner for Special K and the Kellogg Company. She led this session. Kellogg – Nutrition That Matters Exciting time right now to be in the food … [Read more...]

How To Be The Blogger Brands Want to Work With

For bloggers looking to increase their income the answer is rarely about finding a new ad network or signing up for latest affiliate program. Brand work is on the rise and companies are starting to see the value in aligning with bloggers who fit their target demographic. - by Jamie and Alyse Session begins: Working with a brand is a lot like dating. The first date – how to get your pitch … [Read more...]

Live Blog: Workshop: How to Create a Media Kit that Showcases Your Brand and Gets Companies Knocking on Your Door

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A media kit is a promotional tool that bloggers can use to showcase their brand in an easily digestible format. Bloggers’ media kits typically include an intro, analytics, ad sizes/rates, PR policy, testimonials and more -plus they’re great leverage to make sure you can earn what you’re worth! You have a resume or CV for job prospects, right? A media kit is the blogging world equivalent (though … [Read more...]