Session Overview: When You Have a Lot to Lose

when you have a lot to lose

Everyone who has struggled with trying to lose weight knows that it's a frustrating, bumpy process. For those who have over 100 pounds to lose, it can seem like a never-ending cycle that others can't relate to. In this session moderated by Emily Sandford of Skinny Emmie, we'll have an open discussion about what it is like to start, try, and succeed at losing over 100 pounds. We are all in this … [Read more...]

Workshop Overview: How to Improve Your Blog Through SEO

Attend this hands-on workshop as a follow up to last year's SEO presentation by Brandi Koskie. Once again Brandi, the director of publishing for DietsInReview.com, will share with you small, easy and best of all free ways to improve the visibility of and traffic to your site. Each attendee will be able to ask questions and you'll see some of the steps Brandi uses to promote and rank hundreds of … [Read more...]

Session Overview: Photography for Blogging: Tech, Art, and Heart

Woman photographer with camera, isolated on white

While people can spend a lifetime mastering photography, creating better photos for your blog can be easy, fun, and fulfilling. The first step is getting a basic understanding of the technical aspects of photography, such as aperture, shutter speed and ISO. With these mechanics in mind, we can consider some general rules about lighting, composition and artistic effects that go into crafting a … [Read more...]

Session Overview – Google Analytics: Moving Beyond Pageviews

Screen Shot 2013-04-01 at 12.01.56 PM

Are you writing content that encourages reader engagement? Is your time spent creating a social media presence actually driving leads to your blog? Does your site design encourage repeat visits or cause your readers to bounce off after a single post? Lord Kelvin said, "If you cannot measure it, you cannot improve it." In this session, we'll take an in-depth look at how to "measure it" using … [Read more...]