Fitbloggin sponsor McCormick brought two chartered busloads of Fitbloggin attendees to their headquarters in Hunt Valley, Md., for a half-day experience to learn about the benefits of spices for healthy everyday cooking from the experts and sample tasty dishes developed by members of the McCormick Kitchens. This also marked the launch of McCormick’s presence on Twitter, using the handle Spices4Health and hashtag #GenFresh. Read the rest of Live Blog: Spices4Health Offsite Experience with McCormick»»

Unilever is happy to invite you to the Fitbloggin’ 2012 cocktail reception: Good to Know presents Festive Holiday Appetizers with Unilever Spreads! The company’s latest initiative, Good to Know, highlights the benefits of using soft spreads in place of butter this holiday season. Unilever soft spreads are a better nutrition choice than butter and have at least 70% less saturated fat than butter, 30% fewer calories than butter and no cholesterol. They also have 0g trans fat per serving and NO partially hydrogenated oils. Read the rest of Join Good to Know at the Unilever Spreads Cocktail Reception!»»

Hi FitBloggin’12 attendees! Dawn Jackson Blatner, R.D., here on behalf of Florida grapefruit – I’m excited to announce Florida Grapefruit will be joining the FitBloggin’12 conference as a sponsor.

We can’t wait to show you all the nutritious and delicious ways Florida grapefruit and 100 percent grapefruit juice fit into your healthy lifestyle. In addition to being an excellent source of vitamin C, 100 percent grapefruit juice is nutrient-rich, contains fewer than 100 calories per 8-ounce glass and is readily available year-round. Fresh Florida grapefruit additionally offers belly-filling fiber and fresh fruit and juice are naturally fat-, cholesterol- and sodium-free.

Check out where you can find Florida Grapefruit at FitBloggin’12: Read the rest of Welcome Florida Grapefruit!»»

Please welcome Pure Maple Syrup from Canada! Beyond its natural sweetener properties, pure maple syrup is a smart dietary choice for any athlete or fitness enthusiast.

Maple syrup can be a natural endurance booster. You can use it in homemade sports drinks and energy snacks for a readily available supply of energy that helps maintain your stamina. Energy beverages and bars made with maple syrup are healthier choices compared to the commercial alternatives, because maple syrup is an authentic, natural product, unprocessed and free of any coloring or additives. Maple syrup also contains potassium, which is an electrolyte that helps regulate fluid balance and assists with normal muscle function. The more intense your workout, the more you need to replace the electrolytes your body loses through perspiration.

You could say this is mother nature’s sports drink. Read the rest of Don’t Sweat the Sweet Stuff: Pure Maple Syrup from Canada»»

As the official sponsor of birthdays, the American Cancer Society knows about celebrating extraordinary achievements – big and small.

We believe it’s not just record-setting athletes or championship coaches who aspire to push their limits.

It’s also everyday people who set and achieve their personal goals and strive to excel on their own terms. In other words, to define their own extraordinary.

That’s why the American Cancer Society is asking Fitbloggin attendees to “share your extraordinary” with us. Come by the American Cancer Society DetermiNation booth and tell us the steps you take to

make your life great. We will snap your photo, too, so the world can see the real face of extraordinary – yours.

This leading distributor of best selling fitness DVDs will be on hand to tell you what’s coming in the months ahead from 10 Minute Solution, Element, Dance off the Inches and more. Stop by their booth for a free DVD and a chance to win their exciting new fitness kit from Weight Watchers!

Check out Anchor Bay Entertainment online here and follow Anchor Bay’s fitness news on Facebook at Anchor Bay Entertainment and on Twitter, @anchorbayentfit.

McCormick understands “Generation Fresh,” a movement of food lovers all across the country who are committed to making more meals at home, rooted in the belief that home cooking is inherently healthier. That’s why McCormick is celebrating Generation Fresh and inspiring people to make more wholesome meals at home with the help of flavorful herbs and spices.

As part of the celebration, McCormick will be flavoring meals throughout Fitbloggin’ and is kicking off the conference on Thursday, September 19 with an offsite event at McCormick Headquarters – to help you bring healthful and flavorful cooking to life in your own kitchen. If you haven’t signed up already, be sure to do so here! It’s sure to be a fun and flavorful afternoon!

Look for McCormick at the expo, where you can enter for the chance to win a Generation Fresh prize pack (pictured) – it will give you a great start on healthful home cooking.

Connect with McCormick throughout the conference by using hashtag #GenFresh and @Spices4Health.

PuraVit is so excited to be taking part in Fit Bloggin’ 2012! As an avid supporter of healthy and active living, PuraVit is proud to be a sponsor of this year’s event. At PuraVit, we believe in finding simple and convenient solutions to help you reach better health by creating personalized vitamins tailored to your needs and lifestyle. Read the rest of PuraVit Body – Power your body for peak performance»»

Nature Made, the No. 1-selling broad line dietary supplement brand in food, drug, club and mass retailers, is revolutionizing the vitamin category with three innovative new products — the latest example of how Nature Made holds itself to a higher standard, changing the way people take their vitamins.

FitBloggin’ will be one of the first opportunities to learn about Nature Made’s new vitamin and supplement innovations. Nature Made can’t wait to share their exciting news with you, so be sure to check your goodie bag for your samples and the inside scoop!

To learn more about these exciting new products, and others in the Nature Made family, follow Nature Made on Twitter and like them on Facebook.

Eggland’s Best will be joining us again this year for the Expo, a fitness class, and supplying hard-boiled eggs for snacks and Saturday’s breakfast. Read the rest of Welcome Back Eggland’s Best!»»

We are happy to announce that Perfectly Simple by ZonePerfect will join us this year as a FitBloggin’12 sponsor.

In your gift bag you will find a Perfectly Simple™ bar, the newest addition to the ZonePerfect® nutrition bar brand, which combines a few wholesome ingredients with 10 grams of protein to satisfy the taste buds. Nothing more. Nothing less. Read the rest of Perfectly Simple™ by ZonePerfect®»»

Backed by years of nutritional science from a real expert, bistroMD is a convenient, healthy and delicious way to maintain successful weight loss.

Most people equate losing weight to eating less food—food that is typically bland, unsatisfying and leaves them hungry for something more.

So, what’s so different about the bistroMD experience?
Read the rest of Welcome BistroMD. Our Latest FitBloggin’ Sponsor!»»

The cereal aisle is one crowded spot in the grocery store. With all the options on the
shelf, it’s sometimes hard to know what to buy and how to make a good choice, isn’t it?

More Fiber!
Improved Flavor!
Whole Grain!… or is it?

With so many messages vying for your attention from the front of the cereal box, let’s add one more to the mix: Supergrains. Okay, technically buckwheat and hemp are not supergrains individually, but together they do make a powerful team.

Imagine this, a naturally gluten free cereal (yes, buckwheat is naturally gluten free) that has 5 grams of fiber and 6 grams of protein- it kind of makes you want to do a happy dance when you consider all of the other gluten free cereals available that have no fiber or fiber that’s been added in to boost the numbers. We call Buckwheat & Hemp our Supergrains cereal because all that fiber and protein goodness is naturally occurring and present in the ingredients themselves. Hempseeds do come from the cannabis plant, but does not impart any intoxicating properties; they are full of Omega 3’s, 6’s and 9’s. We tend to think good food is naturally nutritious and doesn’t need fortification. It’s a bit of a radical take on a cereal aisle where fortification is the name of the game. Instead, we take a simpler approach– Read the rest of Buckwheat & Hemp: The newest kid on the Erewhon cereal block»»

JumpSport is THRILLED to be one of the sponsors for FitBloggin12. JumpSport Fitness Trampoline is the new generation of trampolines and offers a dynamic workout that really puts the FUN back into fitness. JumpSport will be hosting the JumpSport Fitness Trampoline BOUNCEcamp taught by their own Jeff McMullen (@jefffitnesspro) Saturday at 8 a.m.! Read the rest of Sign up for the JumpSport Fitness Trampoline BOUNCEcamp»»

Hola tortilla. Adios guilt. Popchips just announced the launch of their naturally delicious line of popped tortilla chips and you’ll be some of the very first people to try them at Fitbloggin!  the new line is now available at select retailers and online here.

The bold flavor, the crispy crunch — what’s not to love about tortilla chips? Well, until now, the fat and calories, but thanks to the magic of popping, Popchips’ new line of popped tortilla chips gives snackers the naturally delicious crunch they’re craving with half the fat of regular flavored tortilla chips, fewer calories and none of the fake colors, flavors and preservatives that give snacking a bad name. With four tastebud-popping flavors (nacho cheese, ranch, salsa and chili limón), snackers will  have trouble picking a favorite! Read the rest of Fun News from Popchips!»»