This session was presented by Jamie Walker and Alyse Mason Brill, founders of FitApproach and SweatGuru. Together they have over 15 years of experience in social media and look forward to sharing what they learned along the way. They focused on the technique and benefits of hosting Twitter parties and Google Hangouts.
First, what are the major differences between Twitter parties and Google Hangouts. Google allows you to schedule time for group video chats. During the hangout a moderator asks questions about a specific topic to a panel. Other viewers can tune it to watch while it is live on air or watch a recording later on YouTube. This technology is going to become more important in the future as you can interact with others. Right now the platform is not so saturated so Google is actively helping individuals to build their platforms. With Twitter parties anyone can join in at any time. This also means that random people can come in and add to the discussion. Parties typically last half an hour to 45 minutes. The parties are built around a hashtag. During the party a moderator asks questions about a specific topic and any audience member can answer publicly. These are also at a scheduled time. Read the rest of Live Blog: Hosting a Successful Twitter Party / G+ Hangout»»