You don’t BRAND yourself once and call it done – you refine, revamp and return to your brand with every post. Think, “if this were the day that The New York Times/Oprah Winfrey/my grandmother saw my blog, would it fulfill my mission statement?”

Branding: Not Just For the Big Dogs, presented by Katy Widrick and Jess Milcetich, covered these topics and left attendees with a to-do list of easy, yet effective changes you can make immediately to build your brand, increase your readership, make yourself more accessible to media and better connect with your community.

Read the rest of Liveblog | Branding: Not Just For the Big Dogs»»