Are you writing for your mom and distant relatives, or actually trying to grow an audience on your blog? If traffic is important then SEO needs to be a part of your strategy.

Brandi Koskie is the director of publishing at DietsInReview.com, where SEO and organic traffic are the name of the game! The leading health site’s stories, reviews, and news are regularly found on page one of Google and Google News, and she’s got the traffic to prove it. She’ll show you simple and effective tricks of the trade that can help grow traffic and visibility for your blog. Prepare to look at headlines, photos, and links in a different but far more fruitful way.

You’ll learn how to use free web tools to craft stronger headlines, how to employee a proper linking strategy, why naming your photos is crucial, and even where to source stories when writer’s block strikes.

Search Engine Optimization requires a little bit of extra effort before pressing “publish,” but even a little bit can go a long way.